The Power of the Name
Difficulty level: **
Watch the following video carefully and answer the questions thoroughly.
* According to Al Ries, do names matter? If so, why?
* In what does the first law of the name consist?
* In what does the second law of the name consist?
* In what does the third law of the name consist?
* In what does the forth law of the name consist?
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice.
http://www.youtube.com/watch?v=yb_YV54fMOM
1. yes, because that's how a brand gets located in the consumer mind
ResponderEliminar2. You can’t build a brand with a generic name
3. Shocking names can be effective, unique and different word
4. A great strategy can be killed by a bad name
5. If you have a bad name, change it
6. Rako’s, I chose it because I think is unique, shocking and easy to remember
* According to Al Ries, do names matter? If so, why?
ResponderEliminarnames don't matter, because what matter is the quality of the product.
* In what does the first law of the name consist?
you can't build a brand with a generic name.
* In what does the second law of the name consist?
shocking names can be effective
* In what does the third law of the name consist?
a great strategy can be killed by a bad name
* In what does the forth law of the name consist?
if you have a bad name, change it
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice.
Pockiful, it'll be a name for a pocket, I chose because is short, different and exclusive.
* According to Al Ries, do names matter? If so, why?
ResponderEliminarno, what matters is the quelity of the product.
* In what does the first law of the name consist?
you can`t make a brand with a genetic name, its not good to use a genetic name, because can be repetitive and it`s not original.
* In what does the second law of the name consist?
shocking names can be affective. that those of names are catching and maybe doesn`t describe the product but are creative.
* In what does the third law of the name consist?
a great strategy can be killed by a bad name. you can have a good product to give or have, but can be killed by a bad name, because the name can demage the product just because it`a bad name.
* In what does the forth law of the name consist?
if you have a bad name, change it. this law consist that if you don`t like your name or is bad just change it for other better.
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice.
i choose geo-ga it`s a sport clothes brain,I choose it because it`s original and is like catching.
and my name is georgina so i put geo and my last name is garcia and i put ga, and i invented geo-ga
* According to Al Ries, do names matter? If so, why?
ResponderEliminarYes because is the principal quality of the product
* In what does the first law of the name consist?
You can't build a brand whit a generic name. Unit to words and create a great name.
* In what does the second law of the name consist?
Shocking names can be effective. Use differents and easy words.
* In what does the third law of the name consist?
A great strategy can be killed by a bad name. Change to the complicate name.
* In what does the forth law of the name consist?
If you have a bad name, change it.
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice
Sensilips. I choice because, is for a cosmetics line, and is to union of sensitive and lips.
* In what does the first law of the name consist?
ResponderEliminarYou cant build a brand with a generic name
* In what does the second law of the name consist?
shoking name can be affective
* In what does the third law of the name consist?
a great strategy can be killed by a bad name
* In what does the forth law of the name consist?
if you have a bad name you dont gonna have success
Bleandon it would be a cars agency because it sound like very nice and people would think thats this car would be so exotic
According to Al Ries, do names matter? If so, why?
ResponderEliminarBecause de only thing that really matters is the quality of the product or service given.
* In what does the first law of the name consist?
You can't build a brand with a generic name
It says that all the famous brands have been chosen through a word that it's descriptive
with the product and this could get into the consumer brain.
* In what does the second law of the name consist?
Shocking names can be effective
As a matter of convenience where you can join two or more words that each one of them
can convine and sounds well, but it doesn't have some direct relationship with the product.
* In what does the third law of the name consist?
A great strategy can be killed by a bad name
Some names are not very competitive into the market cause their fonetic troubles.
The aim of any name's product is to get an easy name to pronounce and to remember as well.
* In what does the forth law of the name consist?
If you have a bad name, change it.
If it doesn't get any better, just open your main, start with a brainrain and,
finally, change the way that you see the stuff and try to deal with the changes in it.
* With the advice given, create a name for a brand (any product or service)
and explain the reasoning behind your choice.
"Push the dunky"
It's a place where people who haven't found their gift or a big quality yet,
they could find by "push the dunky". Here they could do a little bit of everything
just to realize about their quialities and their opportunities in theirs life all this
through different activities where people with over the time, could figure out
everything about them.
According to Al Ries, do names matter? If so, why?
ResponderEliminarYes, they do. Because the name determines grade of the success of a brand.
In what does the first law of the name consist?
You shouldn´t use generic names or words, the powerful brands don´t use them. One strategy is that you can “telescope” (shorten) the generic names.
In what does the second law of the name consist?
It suggest to use shocking names, that don´t have relationship with the product, but don´t abuse of that.
In what does the third law of the name consist?
You can have a good product, but if the name doesn´t are the right, you won´t have the greatest success.
In what does the forth law of the name consist?
If you change a bad brand name, you will increase your success.
With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice.
The name of the brand is “Tempted” bikes, because it has something of shocking, and doesn´t describe the product.
* According to Al Ries, do names matter? If so, why?
ResponderEliminarYES, THE NAME IT'S VERY IMPORTANT, THE THING THAT THE QUALITY IT'S THE MOST IMPORTANT IS CONSIDERED A MYTH
BECAUSE THE NAME DRAWS THE PUBLIC, TO BUY THE PRODUCTS
* In what does the first law of the name consist?
YOU CAN'T BUILT A NAME WITH A GENERIC NAME
MEANS THAT IF YOU CAN MAKE YOUR BRAND FAMOUS NEEDS A GOOD NAME, THAT KIND OF NAME
THAT THE PEOPLE KEEP IN THEIR MAINDS BECAUSE SOUNDS LIKE A POWERFUL BRAND.
* In what does the second law of the name consist?
A SHOCKING NAME CAN BE EFECTIVE.
BECAUSE A SHOCKING NAME SOUNDS SUCCESSFUL AND UNIQUE BECAUSE USES DIFERENT WORDS.
* In what does the third law of the name consist?
A GREAT STRATEGY COULD BE DESTROYED BY A BRAND NAME.
BECAUSE IF THE NAME OF THE BRAND SOUNDS BAD OR IS OWFUL THE PEOPLE DOESN'T CARE BUY
THE PRODUCTS.
* In what does the forth law of the name consist?
IF YOU HAVE A BAD NAME, CHANGE IT!!!
IF THE NAME IS BAD YOU NEED TO CHANGE IT, TO BECAME IN A SUCCESSFUL PRODUCT, IN ALL THE CASES
INCLUDES OUR NAME, A LOT OF ACTOR MADE THAT.
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice.
EVY DOLL
IT IS THE NAME THAT I CHOOSE TO CALLED MY JEWERLY BRAND, IT IS A MIX OF DELICATE WORD WITH A TOUCH OF EVIL
THE PERFECT NAME FOR THIS KIND OF JEWERLY
* According to Al Ries, do names matter? If so, why?
ResponderEliminarYes, because the name impact or not to the people, but the most important is the quality of the product.
* In what does the first law of the name consist?
You can't use generic names because the best brands don't use them, but we would short the words.
*In what does the second law of the name consist?
The shocking name, bacause we would short or mix words to sound well.
*In what does the third law of the name consist?
the name is the most important because we can have a good product but if the name is bad the product wouldn't have the greatest success.
*In what does the forth law of the name consist?
Change the brad name of something best and we can have best success.
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice.
Telcel, I choose this brand because have two means tel: telefonia and cel: celular, so for my is interesting and the name has a good impact with the peolpe.
* According to Al Ries, do names matter? If so, why? yes the names really matter because it`s the way that you will atract to the public, it has to be someting different and eassy to remember
ResponderEliminar* In what does the first law of the name consist?"you cant's build a brand with a generic name" its important dont use a generic name because it wont be succesfull, its better chose some letters and make a different word, sometiong that nobody else will have beacuse its your creation.
* In what does the second law of the name consist? shoking names can be effective. if you choose an original name its better, if you dont describe your product in the name it will be differet and succesfull
* In what does the third law of the name consist? a great strategy can be killed by a bad name. doesnt matter if you have the best product if you have a bad or difficult name maybe the people will prefer someting easier.
* In what does the forth law of the name consist?if you have a bad name change it. you have to look for the way to be successful with your product and if you see that one name isnt doing any impact just change it, its better try with a different name than just stay there selling less
* With the advice given, create a name for a brand (any product or service) and explain the reasoning behind your choice
lufashion its a new clothing brand. i just add lu because of my last name, and i thing that its easy to remember
ACORDING TO AL RIES DO NAMES MATTER? IF SO, WHY?
ResponderEliminarNO REALLY, WHAT REALLY MATTERS IS THE QUALITY OF THE PRODUCT OR BRAND, THE FACT HERE IS WE CAN JOIN A NAME WITH A GOOD BRAND.
IN WHAT DOES THE FIRST LAW OF THE NAME CONSIST?
IT SAYS THAT WE CAN'T BUILD A BRAND BASED IN GENERIC NAMES CONNECTED BY NATURE OR GENERIC NAMES, IT'S SIMPLE WE ALWAYS GOING TO NEED A STICKY AND ORIGINAL NAME.
IN WHAT DOES THE SECOND LAW OF THE NAME CONSIST?
IT SAYS THAT SHOCKING NAMES CAN BE EFFECTIVE.
IN WHAT DOES THE THIRD LAW OF THE NAME CONSIST?
IT SAYS A GREAT STRATEGY CAN BE KILLED BY A BAD NAME.
IN WHAT DOES THE FOURTH LAW OF THE NAME CONSIST?
IT SAYS IF YOU HAVE A BAD NAME, THE ONLY THING WE CAN DO IS CHANGE IT TO ANOTHER.
THE PRODUCT I CHOOSE IS TABLET NAMED SMARTT THAT IS THE RESULT OF JOINING THE WORDS SMART AND TABLET AND MAKE IT SIMPLE FOR AUDIENCE, IT'S AN ADVANCED TABLET THAT YOU CAN MANAGE EASILY IN EVERYWHERE YOU STAY.
names don`t matter.
ResponderEliminarwhat matters is the quality of the product.
you can`t build a brand with a generic name.
shocking names can be effective.
a great strategy can be killed by a bad name.
if you have a bad name change it.
samsom energy drinks. because everybody thinks in a powerful character and same time in a powerful drinks.
According to Al -Ries, do names matter? If so, why?
ResponderEliminarHe thinks that the name is more important tan the quality. He thinks that the opposite is a myth.
In what does the first law of the name consist?
You can't build a Brand with a generic name, because could be a hundred brands with this concept.
It that does the second law of the name consist?
Shocking names can be effective. This names none are descritive but be effective.
In what does the third law of name consist?
A great strategy can be killed by a bad name. I think you need a name easy to pronunce and with a good sound.
In what does the forth law of the name consist?
If you have a bad name, change it. It's simple.
Whith the advice given, créate a name for a Brand and explain the reasoning behind your choice.
E-pone. It's the name for a cellphone for senior citizen who need a telephone easier to use. E-pone means: "Easy Phone"